About me
I have been working in the creative industry for most of my life and as a result, I have had the pleasure of working across a wide variety of industries including Fashion, Beauty, Music, Hospitality, Property, Charity and Politics.
I love what I do, which has meant that whenever I have found myself with free time, I’ve filled it with another creative venture. I have experienced many complimentary roles and freelance ventures ranging from sales, retail operations, training and internal communications, to e-commerce, journalism, PR and marketing management.
In my free time I consult with creative start-ups and musicians, helping to advise and build ideas from initial conception. I have managed and hosted talents in various capacities, seeing the success of 200,000 sales of producer and DJ Blinkie’s debut single. I enjoy connecting the dots, building a network and making things happen. Thankfully, I’ve been able to build a reputation for just that.
Projects
- Marketing Manager of The Dixon, Tower Bridge, Autograph CollectionAn Autograph Collection hotel, The Dixon takes proud position in the former Tower Bridge Magistrates’ Court and Police Station. Its 193 bedrooms, 2 meeting spaces, restaurant, bar and gym are a celebration of the building’s history, a very firm nod to the works of original architect Mr John Dixon Butler and an exploration of the culture and diversity of SE1. I have managed the PR and Marketing strategy for this opening, the development of the brand, the Marriott partnership, and both PR and cre
Work history
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Group Marketing ManagerDominvs Group
London, United KingdomFull Time
Dominvs Group is a hotels, real estate and private equity family owned business with a focus on active asset management and value accretive opportunities.
Reporting to the Director, I am responsible for the PR and Marketing of Dominvs Group and its 22 hospitality and property ventures, currently at varied stages of development and in partnership with global brands including Marriott International, Hilton Worldwide and IHG. Some examples are listed below.
THE DIXON, TOWER BRIGE, OPENED 2018
An Autograph Collection hotel, The Dixon takes proud position in the former Tower Bridge Magistrates’ Court and Police Station. Its 193 bedrooms, 2 meeting spaces, restaurant, bar and gym are a celebration of the building’s history, a very firm nod to the works of original architect Mr John Dixon Butler and an exploration of the culture and diversity of SE1.
I have managed the PR and Marketing strategy for this opening, the development of the brand, the Marriott partnership, and both PR and creative agencies. Community outreach and engagement has been essential in this process.
ARBOR CITY LONDON, ACQUIRED 2018
This hotel is currently operating under the Arbor Group branding. Since ownership we have worked to improve online positioning, in house collateral and menu offering, and the guest experience.
COURTYARD OXFORD CITY CENTRE, OPENING SPRING 2019
Working closely with Marriott, I am responsible for the marketing strategy and brand activation for this 140 room hotel.
ST PAUL'S, CURIO COLLECTION
We are currently working with a branding agency to bring a Curio Collection hotel to this iconic location. I am responsible for everything from naming, to applications throughout the property.
OLD MARYLEBONE ROAD, MOTTO BY HILTON
We’re extremely excited about this new venture as we are working with Hilton to bring the very first MOTTO hotel to London.
I am also responsible for the recruitment, management and training of the Marketing Assistant, a 2018 Marketing Graduate.
Skills
- Marketing
- Marketing Strategy
- Social Media Marketing
- Copywriting
- Digital Marketing
- Brand Marketing
- Event Organisation
- Brand Management
- Communications
- Media Relations
Education
PoliticsQueen Mary University of London
- London, United Kingdom
BA Politics Degree, grade 2:1