I played a pivotal role in marketing the successful launch of Mixcloud's single tracks feature. This was a significant step for Mixcloud as a previously long-form-only audio platform, which was transforming into a digital toolkit for music creators. Leveraging my skills, I led a PR campaign, crafted compelling blog and UX copy, and developed scripts for social media assets. These efforts helped to position Mixcloud as an innovative platform that provided a new way for music creators to share their work with a wider audience.