About me

A copywriter and journalist passionate about crafting compelling brand storytelling. driven by multimedia, long-form projects, culturally impactful campaigns, and collaborative work environments. Demonstrable experience interviewing and leading communications strategy. A critical and creative thinker with a passion for music, tech, and podcasting.

QuestionsProjectsExperienceTeam

Projects

• Marketing Single TracksI played a pivotal role in marketing the successful launch of Mixcloud's single tracks feature. This was a significant step for Mixcloud as a previously long-form-only audio platform, which was transforming into a digital toolkit for music creators. Leveraging my skills, I led a PR campaign, crafted compelling blog and UX copy, and developed scripts for social media assets. These efforts helped to position Mixcloud as an innovative platform that provided a new way for music creators to share the
• Mixcloud Genre ExpansionLed a PR campaign and produced a range of editorial assets, including blog copy and UX copy for the microsite. Crafted engaging and persuasive messaging, I helped to position Mixcloud as a leading platform for discovering new and diverse music genres. My contributions included developing a comprehensive content strategy, creating compelling editorial pieces, and optimizing UX copy to enhance the user experience of the microsite. These efforts resulted in increased engagement, site traffic, and p
• Worldwide Vibe EventsA quarterly event series in Canada, South Africa, Vietnam, and more. I lead the PR campaigns and editorial strategy. I placed stories in Mixmag, Resident Advisor, and more.

Projects credited in

• Empowering audio creators to build fan communities with Mixcloud SelectSoon after joining Mixcloud as Head of Comms, we launched Mixcloud Select, a new fan-to-creator subscription layer to the platform (think: Patreon for DJs, radio, podcasters and audio tastemakers) After a successful launch (See: Mixcloud Select - The First Wave) we shifted gears toward iteration and growth: improving the product features/positioning, onboarding creators and educating/training creators on how to grow their subscribers. Gathering insights from our first wave early adopters, we

Work history

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CopywriterSlip.stream
Jun 2022New York, United StatesFreelance
Produce UX copy and SEO-targeted content for users. Compile annual copyright resources to share with users.
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Writer & StrategistJustified Studio
Jan 2023 - Feb 2023London, United KingdomFreelance

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Skills

• Copywriting
• Editorial Campaigns
• Brand Strategy
• Content Marketing
• Content Strategy
• Copyediting