Noor Kalouti
Available

Noor Kalouti

Content & Brand StrategistLondon, United Kingdom
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Noor Kalouti
Available

Noor Kalouti

Content & Brand StrategistLondon, United Kingdom
About me
A copywriter and journalist passionate about crafting compelling brand storytelling. driven by multimedia, long-form projects, culturally impactful campaigns, and collaborative work environments. Demonstrable experience interviewing and leading communications strategy. A critical and creative thinker with a passion for music, tech, and podcasting.
Projects
  • Marketing Single Tracks
    Marketing Single TracksI played a pivotal role in marketing the successful launch of Mixcloud's single tracks feature. This was a significant step for Mixcloud as a previously long-form-only audio platform, which was transforming into a digital toolkit for music creators. Leveraging my skills, I led a PR campaign, crafted compelling blog and UX copy, and developed scripts for social media assets. These efforts helped to position Mixcloud as an innovative platform that provided a new way for music creators to share the
  • Mixcloud Genre Expansion
    Mixcloud Genre ExpansionLed a PR campaign and produced a range of editorial assets, including blog copy and UX copy for the microsite. Crafted engaging and persuasive messaging, I helped to position Mixcloud as a leading platform for discovering new and diverse music genres. My contributions included developing a comprehensive content strategy, creating compelling editorial pieces, and optimizing UX copy to enhance the user experience of the microsite. These efforts resulted in increased engagement, site traffic, and p
  • Worldwide Vibe Events
    Worldwide Vibe EventsA quarterly event series in Canada, South Africa, Vietnam, and more. I lead the PR campaigns and editorial strategy. I placed stories in Mixmag, Resident Advisor, and more.
Projects credited in
  • Empowering audio creators to build fan communities with Mixcloud Select
    Empowering audio creators to build fan communities with Mixcloud SelectSoon after joining Mixcloud as Head of Comms, we launched Mixcloud Select, a new fan-to-creator subscription layer to the platform (think: Patreon for DJs, radio, podcasters and audio tastemakers) After a successful launch (See: Mixcloud Select - The First Wave) we shifted gears toward iteration and growth: improving the product features/positioning, onboarding creators and educating/training creators on how to grow their subscribers. Gathering insights from our first wave early adopters, we
Work history
    S
    S
    CopywriterSlip.stream
    New York, United StatesFreelance
    Produce UX copy and SEO-targeted content for users. Compile annual copyright resources to share with users.
    J
    J
    Writer & StrategistJustified Studio
     - London, United KingdomFreelance
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Skills
  • Copywriting
  • Editorial Campaigns
  • Brand Strategy
  • Content Marketing
  • Content Strategy
  • Copyediting