Led a PR campaign and produced a range of editorial assets, including blog copy and UX copy for the microsite. Crafted engaging and persuasive messaging, I helped to position Mixcloud as a leading platform for discovering new and diverse music genres. My contributions included developing a comprehensive content strategy, creating compelling editorial pieces, and optimizing UX copy to enhance the user experience of the microsite. These efforts resulted in increased engagement, site traffic, and positive brand sentiment for Mixcloud.