Case: launching a new Residential Complex Class B, Kiev, Ukraine
Actions:
- development of full-package of strategic documents at a preliminary stage of sales;
- define main competitor's projects by location and market position;
- competitive analysis of the project's infrastructure;
- mapping of the "price-infrastructure" positioning ;
- analysis of competor's projects reputation;
- calculation of the project's index of competitiveness of real estate class A, B;
- target audience segmenting & profiling; - conducting a survey via SurveyMonkey for IT-segment;
- development and approval of the marketing concept of the complex;
- development of marketing strategy and project positioning; - project's marketing budget allocation for 2018-2019;
- making the complex's presentation for sales managers Marketing-management at the initiative stage:
- naming of the complex;
- conducting a tender of BREEAM certification for a residential complex;
- conducting a tender of online advertisement among web-agencies;
- conducting a tender of brand development among creative agencies;
- coordination of design agency for 3D visualization's work of the complex;
- pre-launch marketing support of the sales department work and development of a new sales center;
- participation in project groups of the development of the website, smm & content plan, events promo, - coordination all legal issues and contracts for marketing tasks.
Results: successful launch and start of sales of the project .