Marks & Spencer Beauty Advent Calendar | Packaging

The beauty advent calendar was a key PR driving product during the festive period at Marks & Spencer, aiming to excite customers and draw new customers into the beauty department. The concept for this project was ‘a gift in a gift’ and the disruptive design aimed to have visual impact in store, whilst allowing for a re-usable christmas decoration in the home. The product was extremely successful in driving sales and had a very positive response from beauty bloggers and press reviews.