In collaboration with Marks & Spencer, a brief was assigned to redesign sandwich skillets.
The sandwich skillet has had a completely new redesign, both net and graphics.
The net now opens up from the side, allowing a more intuitive action of opening. The tab has been located at the corner, making it clear that it is to be opened from here. The elimination of the front opening also means more skillets can be transported per crate, saving space and transport costs.
The graphics are all hand drawn; a more casual and friendly appearance, with various colours and drawings corresponding to sandwich contents.
The windows have been extended to come around the sides of the sandwich, to maximise ‘window’ space, emphasising the importance to potential hungry customers.