Brief
Make Marmite relevant to Valentine’s Day.
Insight
Breakfast in bed is a typical Valentine’s Day Gesture. However, Marmite lovers in a relationship with a Marmite hater will never have Marmite made for them.
Creative
The Ultimate sacrifice - An integrated idea led by a tongue in cheek customer engagement stunt. Playing off Marmite’s classic ‘lovers’ and ‘haters’ positioning, The Ultimate Sacrifice allows customers to order a kit for 'haters' that provides protective clothing that enables them to prepare marmite without having to come into contact with it; granting their 'lover' partners a Valentine's Day Marmite treat.