Martine Séverin is a Chicago-based photographer who specializes in creating imagery for beauty, fashion, and lifestyle brands who market products to people of all colors and body types in an era of inclusion and global diversity. As Martine looks to work with more of these brands, she chose Unified Theory as her branding partner to develop a new visual identity that would elevate and establish her as the playful yet talented photographer that she is. Martine's elegant imagery reflects the diversity that exists in our world. She brings a bold curiosity and a sense of playfulness to her work. We used these two experience attributes as a guide for the logotype and brand expression.