I am a hands-on Digital Product Design leader and Creative Director with expertise across product design, UX, UI, and brand systems. My approach to design is simple and pragmatic, grounded in a balanced understanding of business goals, audience needs, and love for expertly crafted UI and design systems.
My hybrid expertise incorporates a diverse range of skills and creative disciplines, covering strategic guidance to creative execution including interface design, user experience design, user research, prototyping and front-end development, brand development.
Having worked in-house, agency-side, and independently with start-ups, I’m comfortable working with large and small cross-functional teams of designers, engineers, strategists, researchers, and more. I have experience being a leader and strategic partner to high-functioning design teams across local and global time zones, with responsibilities including hiring, managing, mentoring, and new business development.
Projects credited in
- Martine Severin Visual IdentityMartine Séverin is a Chicago-based photographer who specializes in creating imagery for beauty, fashion, and lifestyle brands who market products to people of all colors and body types in an era of inclusion and global diversity. As Martine looks to work with more of these brands, she chose Unified Theory as her branding partner to develop a new visual identity that would elevate and establish her as the playful yet talented photographer that she is. Martine's elegant imagery reflects the divers7
- Share the AirPalau is one of the most beautiful places on earth. Turquoise water, white sand beaches and undisturbed jungle make it a top destination for tourists worldwide. While its beauty may be more subtle than that of the ocean and the islands, Palau's clean air is one of its most important natural resources. The constant influx of visitors brings along unwanted baggage — secondhand smoke. While anti-smoking campaigns can be effective particularly when targeting youth who may be deciding whether or not12
- 525 AmericaFinding heritage in a New York knitwear label. 525 America has been creating high quality, contemporary women’s knitwear since 1983. With roots in Brooklyn, they have a rich history anchored to 7th Avenue. 525 America has been working with Unified Theory to revive and refresh the brand to better reflect the company heritage in a modern age. Through brand workshops with the senior stakeholders we helped define the brand story, their goals for the new brand, and identified and researched the compe
Work history
Product Design LeadWalmart
New York, United StatesFreelance
Senior Individual Contributor role providing hands-on design leadership to shape the direction of the core user and product design experience for a new financial technology accelerator within Walmart, developing integrated products, technologies, and services at the intersection of retail and consumer financial services.
Founder/Creative DirectorUnified Theory
New York, United StatesFull Time
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Skills
- 360 Branding
- Digital
- UX
- Creative Direction