Martini Fiero x Reply Challenge 2020

Creative Campaign for Martini Fiero, submitted to Reply Creative Challenge 2020. Created in a 48 hour collaboration with Julia Fontes Lessa and Andrea Ricchiuti as part of Team Vesper. The aim of our campaign was to encourage and enable people to make more time for friends through relevant, distinctive, engaging and value-adding content and services. Targeting millennials, our ideas included brand activation points and creative strategies that would inspire our audience to express their individual personality whilst at the same time interact with the brand and its products. Using Martini’s authentic and joyful attitude, we devised activities tailored to our audience’s interests and identity.