Julia Fontes Lessa
Available

Julia Fontes Lessa

Art DirectorLondon, United Kingdom
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Julia Fontes Lessa
Available

Julia Fontes Lessa

Art DirectorLondon, United Kingdom
About me
Originally from São Paulo, BrazilI Julia is currently working in London, UK. She is largely inspired by travel and has a tremendous respect for different cultures and nature. Her ethos is to create work that portrays not only fresh aesthetics, but also passion and meaning.
Projects
  • Human Nature
    Human NatureBiophilia is a hypothesis that suggests humans possess an innate tendency to seek connections with nature and other forms of life. This theory was first put forward by Edward O. Wilson and was the source of inspiration for the cover of this edition cover for the magazine, Human Nature, with that in mind, I created this helmet-like circular structure out of real flowers, then art directed the photoshoot and designed the cover.
  • Rexistência
    RexistênciaBrazil’s 2016 election was extremely turbulent. There was the big rise of the extreme right wing and an attack to the country’s minorities. We were tasked with creating a social media campaign that didn’t affiliate with any party but rather the ideology that minorities must resist in order to exist. “Rexistência”, a play on words between existing and resisting, is a social media based movement that creates a platform for these minorities to be heard. We developed a series of campaign assets incl
  • AnaCerâmica
    AnaCerâmicaBrazilian client Ana came to us with the need of creating a brand identity for her online pottery shop. Her work is largely influenced by nature, therefore we came up with the slogan “creating with nature", where the brand uses the four natural elements, fire, earth, air and water as primary inspiration. The idea behind the concept comes from the process of creating each piece. Creation requires the clay as primary material, taking out air pockets from the clay before molding it with water and,
  • Tropicália
    TropicáliaTropicália was a music revolution in Brazil in the late sixties, this publication is a short explanation of the movement for an international public. The book is an exclusive three layer screen printed edition with original illustrations and typography.
  • Shock Jewellery
    Shock JewelleryShock is a sustainable jewellery brand inspired by groundbreaking bold aesthetics of the eighties. Using references such as iD magazine and the Memphis Group of Design, Shock replaces the constant use of plastic with recycled and upcycled materials. The first earring collection was made out of melted HDPE plastic and upcycled scraps of acrylic.
  • The Allegory of Social Media
    The Allegory of Social MediaThis project is a collaboration with writer David Jankowsky, the text is an interpretation of Plato's "Allegory of the Cave" using the context of modern times, technology of smartphones and social media. The book is meant to simulate the scrolling of an Instagram chat between the public and Plato, analyzing how we are trapped inside of our virtual worlds. The collage and text were made simultaneously as an alternative workflow between writer and designer.  
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Projects credited in
  • Martini Fiero x Reply Challenge 2020
    Martini Fiero x Reply Challenge 2020Creative Campaign for Martini Fiero, submitted to Reply Creative Challenge 2020. Created in a 48 hour collaboration with Julia Fontes Lessa and Andrea Ricchiuti as part of Team Vesper. The aim of our campaign was to encourage and enable people to make more time for friends through relevant, distinctive, engaging and value-adding content and services. Targeting millennials, our ideas included brand activation points and creative strategies that would inspire our audience to express their individu
Work history
    DDB Worldwide logo
    DDB Worldwide logo
    Junior art directorDDB Worldwide
    London, United KingdomFull Time
    M
    M
    Graphic DesigerMerchantCantos
     - Berlin, GermanyInternship
    Editorial Branding Corporative
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Skills
  • Adobe Indesign/illustrator/photoshop
  • Adobe After Effects
  • Adobe Premier Pro
  • Editoral Design
  • Art Branding
  • Big Ideas
  • Illustration
  • Photography
  • Art Direction
Education
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    BA(Hons) Graphic Media DesignUniversity of The Arts London (UAL)
    London, United Kingdom
    BA (Hons) Graphic and Media Design builds on the rich heritage of graphic design education at London College of Communication. Innovative and flexible approach encourages exploration of materials, media and methodologies across key subject areas including social design, branding, information design, typographic media and communication environments.