Rexistência

  • Julia Fontes Lessa

Brazil’s 2016 election was extremely turbulent. There was the big rise of the extreme right wing and an attack to the country’s minorities. We were tasked with creating a social media campaign that didn’t affiliate with any party but rather the ideology that minorities must resist in order to exist. “Rexistência”, a play on words between existing and resisting, is a social media based movement that creates a platform for these minorities to be heard. We developed a series of campaign assets including stickers, free downloadable posters and a manifesto.