Mary Portas, author of Work Like a Woman and founder of the Portas Agency, is leading the line-up at this year’s Masculinity in the Workplace conference, powered by culture change business Utopia and The Hobbs Consultancy, in collaboration with HeANDShe and Token Man.
The conference, which takes place on International Men’s Day (19th November) in London, also features Han-Son Lee (founder of Daddilife); Marvyn Harrison (founder of Dope Black Dads); and Coca-Cola European Partners’ Richard Schmidt.
It will offer attendees the opportunity to debate and discuss new, modern constructs around masculinity. By challenging the limiting and narrow constructs of masculinity that currently exist in the workplace, the event will open up fresh conversation to provide inspiration for change.
Attendees will learn more about the opportunities for male leaders to embrace change, how to expand their capacity for vulnerability, and will take part an open conversation around mental health issues.
The event line-up also features CDM Group’s Phil Bartlett and accessibility rights activist Will Pike, with further speakers set to be announced.
Daniele Fiandaca, co-founder at Utopia and Token Man, says: “Recent focus has been on the changes that women need to make to fit into a masculine workplace, when we should be focusing on creating more inclusive workplaces which work for all genders. This event will re-examine the damaging traditional masculine traits that are hindering modern businesses, and explore ways we can build workplace cultures that are more effective and more inclusive for everyone.
“This event is for anyone who is passionate about driving gender equality in the workplace and we welcome everyone however they identify or express themselves. In particular we would love to see a broad representation of CEOs, CMOs, HR Directors and inclusion & diversity practitioners.”
Roxanne Hobbs founder of HeANDShe and The Hobbs Consultancy, added: “The vision for the event is to re-examine the idea of the hero. We found that many leaders who had really questioned their bias, impact and stereotypes were those for whom something hard had happened. An inciting incident had led to a paradigm shift and a subsequent behavioural change. What can we learn from these people? We want to create a culture in which being a male leader is synonymous with courageous vulnerability, caregiving, empathy and balanced mental health. We simply cannot talk about creating a difference with gender in the workplace without including men in the conversation and without making masculinity part of that discussion.”
Outcomes of the event for attendees, illustrated through case studies that show how change is already being delivered in the workplace, include:· A better understanding of the impact a more modern and positive view of masculinity can have on the workplace
Event partners include AudioNetwork, Coca-Cola European Partners, EQT Ventures, Havas, M&C Saatchi, Omnicom media Group UK, Verizon Media and WPP, and has received generous support from IAB UK, IPA, Management Today, NABS, The Book of Man, WACL, We are The City, and the Women’s Equality Party. Tickets for the event can be purchased here.