I worked in the design team for Mash Media for 5 years, where I was the creative lead on various projects, from the branding of B2B exhibitions, awards evenings and many other events within the conference and exhibitions industry. I also led the design and implementation of a full rebrand of the business back in 2017. As my first branding job of this scale, I learnt a lot about how a brand identity is more than just a logo, it’s what makes you truly unique and forms the relationship between your customers and your business. This was when I realised that I had a passion for branding and bringing stories to life.