Mask Barcelona

  • Laurent Castilho

A successful real estate developer based in Israel asked me to name, design and develop his new conceptual brand: an international luxurious restaurant & club franchise that would host world-class entertainers and events. I was also asked to plan the advertising strategy both in print and digital. The Mask logotype was inspired by an Asian fan, it’s supposed to stimulate freshness and a sense of novelty while encompassing luxury, sensuality, and mystery.