My name is Laurent and I'm a creative hybrid fluent in both graphic design and marketing strategy. I've been developing marketing strategies and memorable branding that empowered local and international businesses for over ten years now. Graphic creation was my main motivation to start operat- ing with computers. When I was not playing Secret of Monkey Island, I was already creating my own designs and digital animations on a 90s Mac.
- Mask BarcelonaA successful real estate developer based in Israel asked me to name, design and develop his new conceptual brand: an international luxurious restaurant & club franchise that would host world-class entertainers and events. I was also asked to plan the advertising strategy both in print and digital. The Mask logotype was inspired by an Asian fan, it’s supposed to stimulate freshness and a sense of novelty while encompassing luxury, sensuality, and mystery.
Porto, PortugalFull Time
• Created printed media for the most renowned nightclubs in Porto; • Collaborated with brands such as Bacardi, SuperBock, Johnnie Walker and Martini; • Conceived print advertising for guest artists including St Germain and Jazzanova; • Awarded for best Christmas themed website by Clix, a subsidiary of NOS Com.; • Worked with fanzines like ID and DIF Mag to advertise events and openings;
Head of Design / Digital MarketingFortera
- Porto, PortugalFull Time
• Reorganised digital marketing for the group’s real estate projects; • Led the design team in the development of branding, stationary design, leaflets, catalogs and digital presentations for all existing and ongoing projects; • Monitored 3D architectural rendering to use as graphic design element in a diverse range of advertising campaigns; • Tailored successful search engine marketing campaigns; • Organised public product launch events that gathered investors and journalists;
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- Digital Advertising
- Digital Marketing
- Graphic Design
- Graphic Communication
- Social Marketing
- Campagin Management
- Marketing Management