Masterclass platform web copy

Humanava, is a platform offering masterclasses in human skills such as reinvention and resilience, feminine leadership and diversity and inclusion. Janet, the company’s co-founder, got in touch with me in January 2021. She wanted a website with a strong story and plenty to set them apart from their competitors. The team had some idea of what they wanted to say, but I was quickly able to identify areas where we needed more information to attract sign-ups. Aside from the content, I delivered the bold, uplifting yet relatable tone of voice to match Humanava’s founders and their suite of courses. Humanava started life as Stand Up For Passion, a storytelling series that invited diverse speakers to share their story of transformation. When it came to telling Humanava’s story, Janet and I dug deep to talk about some of the amazing transformations that took place at their live events. These little gems ended up giving their story its authentic feel. Finally, we added an FAQ page to keep the rest of the site clean and fuss-free. Janet emailed me when she received the final draft: “It all looks great and I'm very happy with it! I really appreciate your help in decoding our web copy. It's nice to have what was in our thoughts written out so clearly. Certainly helps to bring it into reality and steps us closer to launching.”