Sally Fox
Available

Sally Fox

Copywriter and Brand Voice StrategistLondon, United Kingdom
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Sally Fox
Available

Sally Fox

Copywriter and Brand Voice StrategistLondon, United Kingdom
About me
www.lumenandfoxwords.com Hey, I’m Sally, copywriter and brand language consultant for brave businesses. I join the dots between strategy and selling. Whether that’s energising your business with a vibrant brand voice or breathing life into your website, email, ad or packaging copy. I’ve written for over 100 clients across a tonne of industries. My portfolio includes names you know like Dove, PG Tips and Sendinblue, as well as startups, solopreneurs and social enterprises. My lovely clients pepper my testimonials with words like intelligent and curious, passionate and creative, and oozing with writing talent. I’ve also been described as the ‘copywriter who cares’. And it’s true. I’m fuelled by your success because when your business thrives, so does mine. If you're ready to bring your new business to life or give your existing one a glow-up, I'm your gal. Let's chat about your next project. https://www.lumenandfoxwords.com sally@lumenandfoxwords.com
Projects
  • Furniture company web copy
    Furniture company web copyJott Studio needed a considered and distinctive tone of voice to match their beautiful furniture. Rich, the founder of Jott shared a tonne of information about his business, his products, processes and values. It was my job to distil that into succinct and relevant copy to compel individuals and businesses to buy. The end result is really exciting. Clean, honest copy that reflects Jott’s brand values, processes and products.
  • Jewellery brand web copy
    Jewellery brand web copyChristmas web and catalogue copy for a fun-loving Californian jewellery brand
  • Hair care blog post
    Hair care blog postA series of upbeat but practical blog posts for hair care brand, Dove.
  • Masterclass platform web copy
    Masterclass platform web copyHumanava, is a platform offering masterclasses in human skills such as reinvention and resilience, feminine leadership and diversity and inclusion. Janet, the company’s co-founder, got in touch with me in January 2021. She wanted a website with a strong story and plenty to set them apart from their competitors. The team had some idea of what they wanted to say, but I was quickly able to identify areas where we needed more information to attract sign-ups. Aside from the content, I delivered the
  • Non-profit web copy
    Non-profit web copyICENA is a non-profit that delivers training and consultancy on sexual violence to workplaces and organisations. They promote gender equality and seek to eradicate sexual harassment and violence in all forms. Their fees fund vital support services for UK survivors of sexual violence. When handling a topic this sensitive, it was essential to map out not only a clear tone of voice but also a framework of language to use to remain respectful and avoid perpetuating harmful myths and stereotypes.
  • Hair salon web copy
    Hair salon web copyAlicia is the founder of Queen’s Shop, a sustainable and inclusive hair salon in downtown Toronto. Alicia believes there’s a better way to do beauty. Her mission is to run a sustainable salon using natural products and low-waste processes. She also hopes to provide a safe and inclusive space for LGBTQIA+, BIPOC and marginalised communities. When she contacted me, Alicia felt her message of inclusivity wasn’t being communicated effectively on her website. She wanted to strengthen her brand’
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Work history
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    Freelance CopywriterredDog
    Christchurch, New ZealandFreelance
    Providing web copy and SEO support during the agency's re-niche into animal advocacy and social good marketing.
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    CopywriterVeralany
    AustraliaFreelance
    "Always very impressed with Sally. She is amazing to work with, offering fast and friendly service and quality work. She is one of our trusted freelancers and will be part of our team for years to come." -Luke Canham, Founder - Veralany Creating on-brand website copy and company documents for this jewellery startup.
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Skills
  • Copywriting
  • Content Writing
  • Short Copy
  • Web Copywriting
  • Web Content
  • Brand Storytelling
  • SEO Copywriting
  • SEO Content
  • Creative Writing
  • Copyediting
  • Sustainability
  • Sustainable Fashion
  • Sustainability Reporting
  • Ecommerce Content
  • Ecommerce Copywriting
Education
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    BA History of Art and French StudiesUniversity of Warwick
     - Coventry, United Kingdom