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Masters thesis

I researched the consumer behavior and the factors affecting the purchase intention of consumers for luxury products in Indian market. This study can be used by brands to understand consumers to plan an effective go-to-market strategy. To conduct the research, I used a quantitative survey to collect data and analysed the inputs using SPSS. The results showed a behavioral pattern among the consumers about their purchase intention.


Pankhudri Agrawal

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  • Cross brand Operations development Intern

Project Tags

  • Luxury Goods
  • Consumer research
  • purchase
  • Behavioral Analytics

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