Join The–Dots

Tag yourself in this project

Pankhudri Agrawal will need to approve that you worked on “Masters thesis” before we add you as a collaborator.

Masters thesis

I researched the consumer behavior and the factors affecting the purchase intention of consumers for luxury products in Indian market. This study can be used by brands to understand consumers to plan an effective go-to-market strategy. To conduct the research, I used a quantitative survey to collect data and analysed the inputs using SPSS. The results showed a behavioral pattern among the consumers about their purchase intention.

Project Tags

  • Luxury Goods
  • Consumer research
  • purchase
  • Behavioral Analytics

Share your new project