Matthew Slotover, the Co-Founder of Frieze Art Fair spoke at REMIX London 2012 at Bloomberg about opportunities for growing the market for the cultural industries in the context of their expansion into the US with the new NYC Fair. He talked about the power of the cultural brand and strategies for developing new markets and audiences. The other panellists included Yvonne Chien, Vice-President, Marketing Getty Images, Matthew Primack, Vice President of Licensing & Managing Director of Fashion Week Live IMG Worldwide and Mark Beech, Head of Bloomberg Muse, Europe & Asia, Bloomberg.
You can see a short interview with Matthew below.