Brand-building campaign that combined content and advertising for an Asia-centred investment company. The programme included a microsite, online and print advertising, as well as assets distributed across social media channels.
Creative direction and studio photoshoot/composition for both print and online ads which targeted potential investors in online media and Asian publications to drive traffic to the content microsite.
Infographics, which summed up the Asia insight stories featured in the campaign were designed and released first in modules, then as a single piece at the end. They were distributed across various social media channels to optimize amplification.
