Vilmar Pellisson

Vilmar Pellisson

Creative & Design DirectorAmsterdam, Netherlands
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Vilmar Pellisson

Vilmar Pellisson

Creative & Design DirectorAmsterdam, Netherlands
About me
Hi! I am a creative director with over 20 years of international experience in design, branding, content, UX, and UI, working on agency and client side. My qualifications include an MA in branding, a BA in industrial design, as well as certificates ranging from user experience, HCI to illustration and typography. I strive to be a versatile creative lead with a problem-solving mindset who is able to combine design thinking with compelling storytelling. What excites me most is to create valuable experiences for people and with people.
  • NoraCare
    NoraCareNoraCare is a voice user interface action developed with Google Dialogue Flow. It helps informal caregivers of Dementia patients accomplish basic tasks and eliminate friction by using voice as the main mode of interaction.
  • UI Design and Art Direction - Maserati Content Programme
    UI Design and Art Direction - Maserati Content ProgrammeOne of the content-led programmes delivered by our creative strategy team. It combines articles with compelling short-form videos featuring a pop-out functionality, which increased play-rate and user’s dwell time on the client’s hub.
  • Wake up with The Economist in Cannes
    Wake up with The Economist in CannesMobile game using the ‘Storydeck’ platform. Part of a digital campaign to promote the ‘Wake Up With The Economist’ panels in Cannes. It targeted readers of the Espresso app and generated a 16% response against the 1.2% average benchmark.
  • The Economist design system and guidelines
    The Economist design system and guidelinesA complete suite of design system guidelines for The Economist Events global division. Part of the Group’s larger re-branding initiative, it involved an implementation strategy and training key stakeholders in EMEA, America and Asia regions.
  • Matthews Asia Brand Activation Campaign
    Matthews Asia Brand Activation CampaignBrand-building campaign that combined content and advertising for an Asia-centred investment company. The programme included a microsite, online and print advertising, as well as assets distributed across social media channels. Creative direction and studio photoshoot/composition for both print and online ads which targeted potential investors in online media and Asian publications to drive traffic to the content microsite. Infographics, which summed up the Asia insight stories featured in the campaign were designed and released first in modules, then as a single piece at the end. They were distributed across various social media channels to optimize amplification.
  • Mercedes-Benz In Store App
    Mercedes-Benz In Store AppiOS optmized mobile app interface design for the Mercedes concept store. The goal was to first help customers establish an affinity with specific car models using lifestyle-related questions and then configure their favorite model, save and share it.
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Projects credited in
  • Digitising IT | Inteligence Unit The Economist
    Digitising IT | Inteligence Unit The Economistis a program about the future of IT business, created by the Economist and sponsored by SAP. Art Direction | Motion Design Creative Director | Vilmar Pellison
  • Wake Up with The Economist
    Wake Up with The EconomistWake Up with The Economist was a campaign by creative director Vilmar Pellison for The Economist presence at Cannes 2016. Motion Design Audio by Pedro Pagy
Work history
    Creative & Design DirectorVilmar Pellisson
    London, United KingdomFreelance
    I am looking for new opportunities.
    The Economist logo
    The Economist logo
    Associate Creative DirectorThe Economist
     - London, United KingdomFull Time
    – Global role responsible for elevating the design, branding and conceptual benchmarks on client content programmes, The Economist Intelligence Unit (EIU) products, and visual identities for The Economist Events – Ideation and design direction for clients in the healthcare, finance, business services, technology and luxury sectors – Leading on the development of new brand guidelines and implementation strategy for The Economist Events globally and the EIU – Development and implementation of new processes between design, marketing and operations teams for The Economist Events and the EIU with more than 30% gains in time efficiency and creative output – Management and coordination of design teams in the EMEA, North America and Asia Pacific regions ranging between 5-7 permanent members and up to 5 freelancers – UI design and ideation of new digital media products – Core member of The Economist Group global branding committee, involved in the organisation’s major on-going re-branding effort
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  • Creative Direction
  • Design Direction
  • Art Direction
  • UX
  • UI
  • Agile Design
  • Design Thinking
  • User-centered Design
  • Ideation
    Certificate in Mobile UX DesignThe Interaction Design Foundation
    London, United Kingdom
    Certificate in Human-Computer Interaction (HCI)The Interaction Design Foundation
     - London, United Kingdom
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