Hi! I am a creative director with over 20 years of international experience in design, branding, content, UX, and UI, working on agency and client side. My qualifications include an MA in branding, a BA in industrial design, as well as certificates ranging from user experience, HCI to illustration and typography. I strive to be a versatile creative lead with a problem-solving mindset who is able to combine design thinking with compelling storytelling. What excites me most is to create valuable experiences for people and with people.Locked Pro Plan feature
I am looking for new opportunities.
– Global role responsible for elevating the design, branding and conceptual benchmarks on client content programmes, The Economist Intelligence Unit (EIU) products, and visual identities for The Economist Events – Ideation and design direction for clients in the healthcare, finance, business services, technology and luxury sectors – Leading on the development of new brand guidelines and implementation strategy for The Economist Events globally and the EIU – Development and implementation of new processes between design, marketing and operations teams for The Economist Events and the EIU with more than 30% gains in time efficiency and creative output – Management and coordination of design teams in the EMEA, North America and Asia Pacific regions ranging between 5-7 permanent members and up to 5 freelancers – UI design and ideation of new digital media products – Core member of The Economist Group global branding committee, involved in the organisation’s major on-going re-branding effort
CD role on all major communication campaigns during that year.
Leading design role on a experiential and retail graphics project for a Adidas flagship store in Rio
Leading design role on a rebranding project for BBC Top Gear
Lead role in a brand activation guidelines project for McDonald's during the London Olympics
Sprint programme whereby I developed a health care service app using assistive technology based on a multimodal interface including VUI and GUI.
Brands, Communication and Culture programme focused on interrogating branding practice and marketing strategies from a socio-economic point of view. My dissertation was centred on Nation Branding strategies.
Multidisciplinary curriculum covering product design, visual communication, design interaction and adjacent disciplines such as film, photography, and fine arts