Hi! I am a creative director with over 20 years of international experience in design, branding, content, UX, and UI, working on agency and client side. My qualifications include an MA in branding, a BA in industrial design, as well as certificates ranging from user experience, HCI to illustration and typography. I strive to be a versatile creative lead with a problem-solving mindset who is able to combine design thinking with compelling storytelling. What excites me most is to create valuable experiences for people and with people.
- Matthews Asia Brand Activation CampaignBrand-building campaign that combined content and advertising for an Asia-centred investment company. The programme included a microsite, online and print advertising, as well as assets distributed across social media channels. Creative direction and studio photoshoot/composition for both print and online ads which targeted potential investors in online media and Asian publications to drive traffic to the content microsite. Infographics, which summed up the Asia insight stories featured in the campaign were designed and released first in modules, then as a single piece at the end. They were distributed across various social media channels to optimize amplification.
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Projects credited in
Creative & Design DirectorVilmar Pellisson
London, United KingdomFreelance
I am looking for new opportunities.
Associate Creative DirectorThe Economist
- London, United KingdomFull Time
– Global role responsible for elevating the design, branding and conceptual benchmarks on client content programmes, The Economist Intelligence Unit (EIU) products, and visual identities for The Economist Events – Ideation and design direction for clients in the healthcare, finance, business services, technology and luxury sectors – Leading on the development of new brand guidelines and implementation strategy for The Economist Events globally and the EIU – Development and implementation of new processes between design, marketing and operations teams for The Economist Events and the EIU with more than 30% gains in time efficiency and creative output – Management and coordination of design teams in the EMEA, North America and Asia Pacific regions ranging between 5-7 permanent members and up to 5 freelancers – UI design and ideation of new digital media products – Core member of The Economist Group global branding committee, involved in the organisation’s major on-going re-branding effort
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- Creative Direction
- Design Direction
- Art Direction
- Agile Design
- Design Thinking
- User-centered Design
Certificate in Human-Computer Interaction (HCI)The Interaction Design Foundation
- London, United Kingdom
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