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The Economist design system and guidelines
3 likes
JT
A complete suite of design system guidelines for The Economist Events global division. Part of the Group’s larger re-branding initiative, it involved an implementation strategy and training key stakeholders in EMEA, America and Asia regions.
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The Economist Events
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Skills
Branding
Strategy
Systems Design
Design Thinking
Creative UI
Brand Guidelines
Design Direction
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NoraCare
NoraCare is a voice user interface action developed with Google Dialogue Flow. It helps informal caregivers of Dementia patients accomplish basic tasks and eliminate friction by using voice as the main mode of interaction.
Vilmar Pellisson
Creative & Design Director
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UI Design and Art Direction - Maserati Content Programme
One of the content-led programmes delivered by our creative strategy team. It combines articles with compelling short-form videos featuring a pop-out functionality, which increased play-rate and user’s dwell time on the client’s hub.
Vilmar Pellisson
Creative & Design Director
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Wake up with The Economist in Cannes
Mobile game using the ‘Storydeck’ platform. Part of a digital campaign to promote the ‘Wake Up With The Economist’ panels in Cannes. It targeted readers of the Espresso app and generated a 16% response against the 1.2% average benchmark.
Vilmar Pellisson
Creative & Design Director
Nico Sarti
Director of Strategy
JT
James Thompson
Director of Digital & Development
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Vilmar Pellisson
Creative & Design Director
JT
James Thompson
Director of Digital & Development
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