Max Factor | 2000 Calorie Mascara

In celebration of Max Factors 2000 Calorie Mascaras 30th birthday we decided to honour this beauty icon with an endorsement campaign capturing authentic testimonials by our ambassador, Priyanka, a diverse cast of talent, consumers and industry-recognised makeup artists with the idea of It’s a Love Affair at the heart of it. Recognising and celebrating its rich history for being more than an essential or favourite but, loved by professionals and loved by you for over 30 years. Credits Talent Photographer & Director : Tom Munro Secondary Talent Photographer : Masha Maltsava Still Life Director & Photographer : Kosuke Nishimura Secondary Still Life Photographer : Joanna Gauer Agency : Spring Studios Agency Executive Creative Director : Robin Harvey Agency Director of Image : Erika Moore Art Director & Designer : Julie Im Global Chief Creative Officer - Max Factor : Sam Southey Creative Director - Max Factor : Camille Caie Vice President Global Marketing - Max Factor : Janine Fernandes Global Brand Equity - Max Factor : Jon-Michael Oliva Global Assistant Manager – Max Factor : Anna Pieniazek Head of Creative Operations - Max Factor : Suzy Koo Head of Film - Max Factor : James Chads