I am experienced creative with an unrelenting desire for excellence and a keen eye for detail. Over the past 16 + years, I have specialised in the luxury lifestyle sector (beauty, lifestyle & fashion) on a range of global brands, including Louis Vuitton and Hugo Boss Fragrances. During this time, I have honed my ability to guide projects from concept stages to developing ideas, through to design and art directional execution and out to market. Keen to innovate. I like to challenge the norm with innovative and disruptive thinking, breathing life into client briefs with 360 strategic creative concepts. Making them live both on and offline with powerful, creative ideas that will stand out and captivate clients. I have won multiple pitches for some of the worlds biggest brands. I’ve been responsible for creating brands and re-brands; reigniting love for existing brands.
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BRANDS
Freelance
Godiva (won)
Rolls Royce (won)
George, ASDA
Hunter Douglas (Interiors)
Zalando
Absolut
AutoTrader
Natwest
Max Factor
Pandora
Graff
Nivea
Tommy Hilfiger
De Beers (Forevermark)
Mizuno
KeraSilk
Max Factor
Perm.
Hugo Boss Fragrance
Lacoste Fragrance
Mexx Fragrance
007 Fragrance
Watches of Switzerland (won)
KOOVS (won)
Deichmann
Pantene
Star Alliance
Hendricks Gin
Monkey Shoulder
Domus Nova (Property)
Louis Vuitton
Bang&Olufsen
#creative #creativedirector #artdirector #seniorartdirector #design #advertising #freelance #luxury #lifestyle #beauty #fashion
Projects
- Max Factor 2in1 Lash WOWInspired by the name and Max Factors rich brand heritage of light, for the launch of Max Factors extraordinary new 2in1 mascara, Lash WOW we used light drawing to show the mascaras endless, transformative power through light and motion. Playing with light streaks swirling through space to show how with one fluid twist the wand head changes from volumising to lengthening in an instant. Credits Talent Photographer & Director : Tom Munro Still Life Director & Photographer : Kosuke Nishimura Second
- Max Factor | 2000 Calorie MascaraIn celebration of Max Factors 2000 Calorie Mascaras 30th birthday we decided to honour this beauty icon with an endorsement campaign capturing authentic testimonials by our ambassador, Priyanka, a diverse cast of talent, consumers and industry-recognised makeup artists with the idea of It’s a Love Affair at the heart of it. Recognising and celebrating its rich history for being more than an essential or favourite but, loved by professionals and loved by you for over 30 years. Credits Talent Pho
- Max Factor x Labelhood ChinaTo grow Gen Z awareness of Max Factor in China, we partnered with Labelhood; Chinas self-styled cultural community connecting inspiring young designers with young Chinese consumers through events, retail experiences, and brand incubation. The partnership bought together the world of beauty and fashion with two unique Limited Edition products to be launched at Shanghai Fashion Week 2022 with a film, stills and PR gift sets. Max Your Fashion Factor was born, revamping Max Factors FaceFinity compa
- Max Factor x Priyanka Colour CollectionLaunching Priyankas New Limited Edition Collection in high-impact, universal colours, designed to match all skin tones. We celebrate the unique beauty of every individual with empowering bold, decadent textures alongside eye catching colours to unleash themselves onto our screens, in a celebration of colour and the life it brings you to Colour Me Confident. Credits Talent Photographer & Director : Tom Munro Still Life Director & Photographer : Keate Global Chief Creative Officer - Max Factor :
- Avanti The First RippleI was bought in to oversee the post of The First Ripple campaign alongside, Laura Beretti. Being a part of a female led team with female empowerment at the heart of the idea was hugely inspiring. Allowing me the opportunity to do what I love; polishing and refining beautiful, raw material, much like the diamond itself. Focusing on the idea that the future can unfold from a single ripple when we embrace the power of possibility, today's tiny droplets can be transformed into the tidal waves of to
- GRAFF Graffiti MagazineA selection of spreads and shoots I worked on for the SS19 Graffiti magazine showcasing the eye wateringly beautiful craftsmanship that goes into Graff pieces. Credits Inhouse @graff Creative Director: Tim Holloway Editor: Claire Roberts Deputy Editor: Charlie Boyd Snr. Designer + Art Direction: Camille Caie Photographers: Multiple
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Work history
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Creative DirectorCoty Beauty
London, United KingdomFreelance
Most recently I have spent almost 2 years in-house at Coty as the Creative Director for Max Factor’s expansive make up portfolio, working alongside Spring Studios, leading global 360° campaigns and digital content for them.
Assistant Art Director / DesignerOgilvy
Paris, FranceFull Time
Awarded Eurobest’s Creative Agency of the Year (09)
Working in an agency which was in a period of change allowed me to grow as a creative and be exposed to a more varied role.
Louis Vuitton / Bang & Olufsen / Coca Cola / Perrier / Barbie / Ford / Deloitte / Whüstof / Dove
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Skills
- Digital/ Print
- Creative Arts
- A Self-motivated
- Art Direction/copywriting/creative/digital/build/campaigns
- Abobe Creative Suite
- Adobe Photoshop/indesign/illustrator
- Digital Expertise
Education
(hons) Graphic DesignRavensbourne University London
- London, United Kingdom
A course strongly rooted in storytelling communication, typography, information and editorial design