I am experienced creative with an unrelenting desire for excellence and a keen eye for detail. Over the past 12 + years, I have specialised in the luxury lifestyle sector (beauty, lifestyle & fashion) on a range of global brands, including Louis Vuitton and Hugo Boss Fragrances. During this time, I have honed my ability to guide projects from concept stages to developing ideas, through to design and art directional execution and out to market. Keen to innovate. I like to challenge the norm with innovative and disruptive thinking, breathing life into client briefs with 360 strategic creative concepts. Making them live both on and offline with powerful, creative ideas that will stand out and captivate clients. I have won multiple pitches for some of the worlds biggest brands. I’ve been responsible for creating brands and re-brands; reigniting love for existing brands.
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BRANDS
Freelance
Godiva (won)
Rolls Royce (won)
George, ASDA
Hunter Douglas (Interiors)
Zalando
Absolut
AutoTrader
Natwest
Pandora
Graff
Nivea
Tommy Hilfiger
Perm.
Hugo Boss Fragrance
Lacoste Fragrance
Mexx Fragrance
007 Fragrance
Watches of Switzerland (won)
KOOVS (won)
Deichmann
Pantene
Star Alliance
Hendricks Gin
Monkey Shoulder
Domus Nova (Property)
Louis Vuitton
Bang&Olufsen
#creative #creativedirector #artdirector #seniorartdirector #design #advertising #freelance #luxury #lifestyle #beauty #fashion
Projects
- Nivea Q10 Energy - Hit RefreshWith the world going into lockdown in the midst of the 2020 COVID pandemic we were tasked with redeveloping and concepting a global 360° campaign for the launch of a new Nivea Q10 face cream. To be shot during the height of the pandemic - the first ever beauty commercial filmed in lock down.
- Zalando - Small Steps. Big Impact.For the first part of the campaign, Sunshine created digestible content that broke down the four initial steps Zalando are taking: offering a huge assortment, all of your favourite sustainable brands, clear and simple signposting and curating stylish, versatile pieces, that are designed to last.
Work history
Assistant Art Director / DesignerOgilvy
Paris, FranceFull Time
Awarded Eurobest’s Creative Agency of the Year (09)
Working in an agency which was in a period of change allowed me to grow as a creative and be exposed to a more varied role.
Louis Vuitton / Bang & Olufsen / Coca Cola / Perrier / Barbie / Ford / Deloitte / Whüstof / Dove
P
P
Freelance Snr. Creative / Art Direction & DesignPublicis One Touch
- Hamburg, GermanyFreelance
Launch of a new face cream for Nivea Q10s global 360° campaign.
Laterly developing their brand evolution for the new Nivea look and feel to come.
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Skills
- Digital/ Print
- Creative Arts
- A Self-motivated
- Art Direction/copywriting/creative/digital/build/campaigns
- Abobe Creative Suite
- Adobe Photoshop/indesign/illustrator
- Digital Expertise
Education
(hons) Graphic DesignRavensbourne University London
- London, United Kingdom
A course strongly rooted in storytelling communication, typography, information and editorial design