Max Factor 2in1 Lash WOW

Inspired by the name and Max Factors rich brand heritage of light, for the launch of Max Factors extraordinary new 2in1 mascara, Lash WOW we used light drawing to show the mascaras endless, transformative power through light and motion. Playing with light streaks swirling through space to show how with one fluid twist the wand head changes from volumising to lengthening in an instant. Credits Talent Photographer & Director : Tom Munro Still Life Director & Photographer : Kosuke Nishimura Secondary Still Life Photographer : Joanna Gauer Global Chief Creative Officer - Max Factor : Sam Southey Global Creative Director - Max Factor : Camille Caie Vice President Global Marketing - Max Factor : Janine Fernandes Global Brand Equity - Max Factor : Jon-Michael Oliva Global Assistant Manager – Max Factor : Anna Pieniazek Global Head of Creative Operations - Max Factor : Suzy Koo Global Head of Film - Max Factor : James Chads Agency : Spring Studios Agency Executive Creative Director : Robin Harvey Agency Director of Image : Erika Moore Art Director & Designer : Julie Im