Max Factor x Labelhood China

To grow Gen Z awareness of Max Factor in China, we partnered with Labelhood; Chinas self-styled cultural community connecting inspiring young designers with young Chinese consumers through events, retail experiences, and brand incubation. The partnership bought together the world of beauty and fashion with two unique Limited Edition products to be launched at Shanghai Fashion Week 2022 with a film, stills and PR gift sets. Max Your Fashion Factor was born, revamping Max Factors FaceFinity compact with two fresh new designs; designed by, Louis Shengtao Chen and M Essential. Credits Agency : Inhouse, Coty x @Labelhood Photographer : Yi Tuo Director : XiaoYang Jin China - Max Factor : Eikki Jie Max Factor, China - Max Factor : Zoey Xu Global Chief Creative Officer - Max Factor : Sam Southey Global Creative Director - Max Factor : Camille Caie Vice President Global Marketing - Max Factor : Janine Fernandes Global Brand Equity - Max Factor : Jon-Michael Oliva Global Head of Creative Operations - Max Factor : Suzy Koo Global Head of Film - Max Factor : James Chads