Avanti The First Ripple

I was bought in to oversee the post of The First Ripple campaign alongside, Laura Beretti. Being a part of a female led team with female empowerment at the heart of the idea was hugely inspiring. Allowing me the opportunity to do what I love; polishing and refining beautiful, raw material, much like the diamond itself. Focusing on the idea that the future can unfold from a single ripple when we embrace the power of possibility, today's tiny droplets can be transformed into the tidal waves of tomorrow. A ripple may feel small at first. But with it, comes the potential to gain relentless momentum. Tiny ideas become world-changing forces. From one thought to a wave of inspiration. Just a moment can become a movement. Creating an unstoppable current that carries you further than you ever imagined. But even the smallest ripple has to start somewhere. It only takes one to begin. Never underestimate the ripples you start. Every move you make, takes you one step closer to who you aspire to be. Credits Agency: AKQA, London Photographer: Anya Holdstock @taissirote Director: Vicky Lawton @vickylawton BTS: Octopus BTS Producer: Blair Smith Snr. Art Direction: Camille Caie, Laura Beretti ACD / Copwriter: Laura Hunter Copywriter: Madeline Masarik Account Director: India Kakkar Program Coordinator: Jasmina Wood Associate Programme Director: Katie Bath Technical Project Manager: Nuno Dias Producer: Tori Devgun, Kin-man Ly & Sofia Sallons Clients: Yvonne Evans, Clare Velden, Lily Edwards January 2021