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McDonald's Activation Campaign Guidelines
A creative activation campaign to support McDonald’s sponsorship of the London 2012 Olympics. The work included developing a brand system and documentation aligning the distinct guidelines of McDonald’s, the IOC and London 2012 Olympics.
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Companies
Leo Burnett
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Advertising
McDonald's
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Non Creative Industries
L
London Olympics 2012, LOCOG (Sports Division)
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I
International Olympic Committee
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Skills
Design Direction
Brand Guidelines
Art Direction
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