THE CHALLENGE
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Enable markets to create awareness for four separate licenses; Toy Theatre books, Skylanders, Barbie and Happy Meal Watches, and promote the Happy Meal toys in-store.
Help reinforce McDonald's as a family restaurant destination for shared family moments.
Target parents with 'Family Time' messaging and give incremental reach and increased engagement to local market media activity.
SOLUTION
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Art direct and manage the creation of video and image assets centrally to be shared with local markets for use on social media.
Over 11,836 engagements achieved, including over 1,250,000 video views.