Projects
- Beats by DreTHE CHALLENGE – To craft and bring exceptional brand stories to life at speed of culture by executing innovative campaigns that create and emotional connection whilst engaging, holding and building our audiences attention. SOLUTION – Art direct photoshoot for Beats products to highlight their lifestyle and athlete audiences on their social channels.
- McDonald's Family MomentsTHE CHALLENGE – Enable markets to create awareness for four separate licenses; Toy Theatre books, Skylanders, Barbie and Happy Meal Watches, and promote the Happy Meal toys in-store. Help reinforce McDonald's as a family restaurant destination for shared family moments. Target parents with 'Family Time' messaging and give incremental reach and increased engagement to local market media activity. SOLUTION – Art direct and manage the creation of video and image assets centrally to be shared with local markets for use on social media. Over 11,836 engagements achieved, including over 1,250,000 video views.
Work history
Art Director
Freelance Art Direction
Graphic Designer
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Taking a brief from conception to execution on a wide range of creative projects Touching all areas of the creative team: from brand campaigns, social executions and retail innovation; from content for large umbrella campaigns through to one-off social executions.
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Skills
- Advertising
- Marketing PR
- Visual Arts
- Art Direction
- Design
- Illustrator
- Indesign
- Photoshop