MCDONALD'S FOOTBALL EXPERIENTIAL, AMBIENT, INTERACTIVE

Our brief was to promote McDonald’s sponsorship of grassroots football. We focused on the people that converted that sponsorship into something meaningful: the volunteers. What was the best way of giving these unsung heroes the spotlight they deserved? By idolising them in a way usually reserved for Pelé, Beckham and Messi. The hallowed football sticker. Real stickers for real sticker albums.