Embrace the selfie! Yes, people have been taking pictures for years, but only recently did the ‘selfie’ truly take off when it was added to the Oxford Dictionary in 2013. McDonald’s is a simple, global and an innovative brand. They are approachable and in touch with their consumers. We felt it was time they connected to their audience on another level and in doing so created a unique, stand out ordering service, that was both faster and up to date with the latest in social app technology. Forget Self Checkout tills, it’s time for the Selfie Checkout!