Mcdonald's UK: Summer Social Content

Assets independently conceptualised and created as part of a pitch for Mcdonald's UK's social content. The brief was to create visuals to be posted across Mcdonald's' social media channels over the summer months. My idea was to explore the brand's relationship with summer and how this could be brought to life by placing popular items on the menu in compromising summer situations. With an emphasis on character animation and set design, I came up with a range of ideas for multiple products but finally whittled it down to three favourites: McDonald's' Medium Fries, Baked Apple Pie and Mozzarella Dippers.