McDonalds Recycling Books

Working with Production House Jelly London and directors KITCHEN we were asked to bring Hattie Newman's beautiful hand crafted illustrations into the digital world and animate a film to go along side Hattie's new redesign of the happy meal box. The film talks about a range of new books made from 40% recycled cups. we made 15's and 25's versions for TV / Facebook / tiktok / instagram Production - Jelly London Art direction - Hattie Newman Director - KITCHEN Producer - Tom Henneberry Animators- Rory Waudby-Tolley & Jim Cascarina Composite and version wrangling - Jim Cascarina