McFly's Chicken

  • Paul Smith

Every item on the McFly’s menu is vibrant and full of colour, so it was important that the branding reflected their dishes. As we explored the menu item names and ingredients, a variety of typographic and illustrated posters were designed for the restaurant interiors, adding some decoration to the walls and reflecting the eclectic menu ingredients. In addition to this, animated Giphy stickers of menu items and additional brand assets were created to be used across the company Instagram account, adding to the brand experience.