McLaren GT launch

  • Matt Price

With the launch of its latest supercar, McLaren Automotive has rewritten the rules of the GT. Gone are the long, heavy body, the walnut dashboard and the traditional design cues. In their place are lean, light carbon fibre construction, innovative new technology and the kind of agility that was once considered impossible in a truly comfortable car. These are the new rules of the GT - and this film is the first execution in a campaign to explain the new rules to a waiting world.