I am an award-winning freelance copywriter, based in the south-east of England. I work for advertising agencies, digital agencies and directly for brands, remotely or on-site as required. I create campaigns in all media (TV, outdoor, radio social and other digital) as well as CRM and editorial content. I can also help with content strategy development, interface design, speech writing and the creation of PR materials.
I have worked in marketing for over 20 years, beginning in market research before turning to planning and subsequently, becoming a copywriter in 2003. My main areas of expertise lie in the technology, automotive, luxury, financial services and B2B sectors. Nevertheless, I have worked on a long list of brands spanning the entire commercial spectrum, including:
Apple, Archers, Baileys, Barclays, Barclaycard, Bentley, Bodyform, Canon, The Carbon Trust, The Classic Malts Selection, Channel 4, Chevrolet, ComparetheMarket, Credit Confidential, The Economist, EE, Gala Bingo, Gala Casinos, Gatwick Express, HMV, Jaguar, Land Rover, Kronenbourg 1664, Kodak, Konica Minolta, Mattel, McLaren Automotive, Microsoft, More Than, Morgan Stanley, Oracle, Patek Philippe, Peugeot, Porsche, Prudential, RSA, Ralph Lauren, Reuters, Santander, Seven Seas, Silver Spoon, Sky, Sony, Superdrug, Tesco, Toshiba, Transport for London, Triumph Motorcycles, Velvet, Vodafone and Yellow Pages.
Projects
- Triumph Motorcycles global social campaignWinning a bronze in the 2019 DMA awards, this global social media campaign was based around the creation of three unique custom bikes by British contemporary artist D*Face. As well as editorial-style content for all key social platforms, the media included retail activation film, web content, blog posts, showroom collateral, outdoor advertising and CRM.
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Projects credited in
- McLaren GT LaunchThe first film in McLaren’s ‘New Rules’ campaign, launching their revolutionary new GT. It begins the story of McLaren’s journey into more luxurious, fashionable territory, as it revolutionises the GT category with a lighter, leaner and more agile take on the traditional grand tourer. We created a new strategy, look and feel and tone of voice for the brand.
- McLaren SpeedtailMcLaren launches their new iconic three seater car, the Speedtail, following the lay out of their legendary F1. This needs a special film. Something that celebrates the fusion of the artfully designed exterior with the scientific Thin-Ply Technology Carbon Fibre, which is a world’s first in automotive. To accentuate the symmetry of this new masterpiece we focused on the visual harmony of this design. Read more about the car on Wired. Under Piggy Lines’ creative direction we pitched and then cr
Work history
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DirectorPrice and Firth Limited
Brighton, United KingdomFull Time
A freelancing copywriting business run by two experienced copywriters, with the strategic ability and communications skills to work directly with clients.
Skills
- Copywriting
- Copywriting Editorial
- Strategy Consulting
- Strategy Development
- Creative Advertising
- Proofreading
- Editing Copy
- Script Writer
- B2B Copywriting
- Advertising Copywriting