McLaren GT Launch

  • Mirella Aponte
  • Matt Price

The first film in McLaren’s ‘New Rules’ campaign, launching their revolutionary new GT. It begins the story of McLaren’s journey into more luxurious, fashionable territory, as it revolutionises the GT category with a lighter, leaner and more agile take on the traditional grand tourer. We created a new strategy, look and feel and tone of voice for the brand.