McLaren Speedtail

McLaren launches their new iconic three seater car, the Speedtail, following the lay out of their legendary F1.
This needs a special film. Something that celebrates the fusion of the artfully designed exterior with the scientific Thin-Ply Technology Carbon Fibre, which is a world’s first in automotive. To accentuate the symmetry of this new masterpiece we focused on the visual harmony of this design. Read more about the car on Wired.
Under Piggy Lines’ creative direction we pitched and then created this film, and the photography, with the team at Carnage films.

Companies

  • M

    McLaren Automotive

    • R

      Rogue Films/Carnage

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      Creative/ ART DIRECTOR
      Creative Image Retoucher and Realiser
      Copywriter