McLaren P1. Designed By Air

  • Nick Bradley
  • Benjamin Callis
As you drive the P1, it’s body shifts to channel air flow for the best possible drive.
The campaign kicked off with a film that teased the car before it’s launch. Giant LED boards, on motion control rigs, were used to create a long exposure animation of the wind passing over the car’s body, tracing it’s form and giving a glimpse of the beasts shape.

THE WEBSITE allows you to participate in the cars creation. By directing air at it's form you can see how it reacts, morphs and eventually transforms into the P1.


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    Marshmallow Laser Feast

    • Arts and Culture
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    Publicis Sapient

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      McLaren Automotive