Mediartrade – Modern and Contemporary Art Exhibition
For the second edition of the auction of "Modern and Contemporary Art" of the auction house Mediartrade we have designed the visual identity.
The main artwork is composed of elements that recall some of the most famous modern artistic currents.
The moving bubble in the center of the artwork represents the artist's palette that has become a stain of colors, a reference to the decontextualization of Dadaism. The square behind the stain refers instead to Cubism, the grid of dots to Pointillism and the lines in motion, under the artwork, Optical Art. The entire artwork looks like a sort of collage, which together recalls the artistic current of Pop Art.