Melusina

Project Melusina (fictional brand) is a luxury Luxembourger fashion brand that creates innovative professional clothing for businesswomen. Melusina’s fashion elevates the modern woman’s status and identity with clothing generated from high-quality sustainable materials, influenced by Luxembourg’s cultural heritage. This brand offers only the most luxurious fashion for influential women for whom price is not an issue. The project consists of developing the brand's concept and marketing communication plan. The visual language conveys strong feminity, recall to nature with a touch of Luxembourgish medieval and modern heritage. The colour palette is a mix of energic orange and calm green tones. The reports layout reflects the brands simple and classic side. The brand’s name and logo are inspired by the founding myth of Luxembourg City. The Myth of Melusina Melusina was the wife of Count Siegfried, Luxembourg'City's founder father. She was a woman of immense beauty beyond description. However, Melusina carried a heavy secret. Whenever Melusina was taking a bath, her lower body transformed into a long serpent tail. Melusina made her husband vow that he should never be present during her bathing time until on night, the Count could no longer behold his curiosity.