You talk about an idea, I see ...
style,
layout,
identity,
concept,
drawing,
planning,
strategy.
I am the person who breaks the concept of thinking inside the box. Often, design and marketing are domains that are considerate to follow different mindsets. However, for me, to successfully elevate and further expand a brand in today's saturated market, understanding both principles were fundamental. Therefore, I studied both.
I am a self-motivated Junior Graphic Designer with a can-do attitude and a sense of luxury brand marketing. I come from the small Luxembourg looking to amaze the modern Londoner business market with new conceptual strategies and eye-catching designs. My expertise in managing the Adobe Creative Suite allows me to bring any idea to live with a touch of originality, innovation and the devil being in the details.
Further, I am fluent in 5 languages (English, French, German, Luxembourgish & Portuguesish) and have experienced consumer service and brand consulting. These qualities gained me the confidence to communicate efficiently with clients of various linguistic backgrounds and elaborate on new brand strategies and social media content management concerning their brands.
Fast-moving environments are the fuel to my motivation and creativity. Also, following the industries latest events and trends and maintaining a clear overlook on the market enables me to develop new and more relevant marketing strategies and designs.
We are all living unprecedented time which clearly showed that change is needed. Therefore, one of my career objectives is to be part of the change in contributing to shaping not the old but a new normal.
Feel free to explore my portfolio on Behance linked below.
https://www.behance.net/esteves_kelly
Think we should work together? I'd love to hear from you at kellyesteves03@gmail.com.
Projects
- Seconde Nature RebrandingSeconde Nature is a Belgium Skincare brand specialized in offering skincare products made out of purely natural ingredients without chemical interference to deliver the best care for each type of skin. This project consists of a rebranding of Seconde Nature's brand identity and marketing strategy including product design, various communication and marketing tools, animations and website interface design. The established visual identity focuses on reflecting the brand's natural, scientific and
- SKYRACERThe project SkyRacer is a detailed Marketing Plan that aims to propose and justify the use of a new elaborated marketing strategy for the automaker company Tesla to further grow as a sustainable technology leader by expanding into the aerospace field. This report assembles crucial information about the internal factors of Tesla and the actual external market environment specific to Europe, including, consumer target, marketing tactics, short- and medium-term developing plans, opportunity and ris
- MelusinaProject Melusina (fictional brand) is a luxury Luxembourger fashion brand that creates innovative professional clothing for businesswomen. Melusina’s fashion elevates the modern woman’s status and identity with clothing generated from high-quality sustainable materials, influenced by Luxembourg’s cultural heritage. This brand offers only the most luxurious fashion for influential women for whom price is not an issue. The project consists of developing the brand's concept and marketing communi
- Beautés SoniquesThe ‘Beautés Soniques’ festival objective is to instil atmosphere, energy, a desire for conviviality where people from all over the world meet to share the moments. The festival is open to all music enthusiasts who desire to listen to all kind of music involving our current time and age. Therefore, the festival organizers required an advertising visual to promote the festival to visitors. To show the vivid spirit of the music festival it had to come out of the festival itself. The illustration
Work history
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Graphic DesignerWedo.lu
- LuxembourgFull Time
As part of the marketing team, I was in charge of all creative content creation, logo design for clients and social media visual content creation for events and advertising purposes.
Print Design: Creation of innovating layouts and designs of the company’s stationery and clients.
Strategic and Competitive analysis: Assisting in staff/client meetings and discussing projects of various nature.
Costumer consulting, face to face meeting with the clients, elaborate new ideas from scratch until to the finished product.
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Graphic DesingerTakaneo
- Eischen, LuxembourgInternship
Creative Design: Full responsibility for social media content creation and project management.
Print Design: Elaboration of new ideas for clients, event advertising and posters, layout documents.
Strategic and Competitive Analysis: Assisting in staff/client meetings discussing projects of various natures and giving feedback.
Photo shooting in the enterprise: Assisting to photoshoot sections of the client’s demand and photo retouching.
Hand Sketching: Assigned to create realistic visual support of events installation and decoration for contest.
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Skills
- Photo Retouching
- Adobe Photoshop
- Adobe After Effects
- Adobe Creative Suite
- Adobe Illustrator
- Adobe Indesign
- Adobe Lightroom
- Logo Animation
- Aftereffects Animation
- Marketing Analytics
- Marketing Branding
- Marketing Planning
- Marketing Strategy
- Marketing Research
- Brand Research
- Customer Research
- Consumer Research
- Academic Research
- Branding
- Branding Design
- Branding Positioning
- Branding Infographics
- Branding Identity
- Editoral Design
- Product Advertising
- Product Design
- Product Photography
- Hand Sketching
- Drawing Sketching
Education
Awards
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Best Graduation Project of the YearHaut Ecole Albert Jacquard