Seconde Nature Rebranding

Seconde Nature is a Belgium Skincare brand specialized in offering skincare products made out of purely natural ingredients without chemical interference to deliver the best care for each type of skin. This project consists of a rebranding of Seconde Nature's brand identity and marketing strategy including product design, various communication and marketing tools, animations and website interface design. The established visual identity focuses on reflecting the brand's natural, scientific and feminine qualities. The colour palette is composed of complementary colours of green and pink tones. The logo follows a geometric approach to amplify the brand's scientific devotion to working strictly with natural ingredients. Each product's main ingredient is shown with an illustration along with its pattern. To facilitate consumers' comprehension and reading process, the products' components are illustrated with icons.