SKYRACER

The project SkyRacer is a detailed Marketing Plan that aims to propose and justify the use of a new elaborated marketing strategy for the automaker company Tesla to further grow as a sustainable technology leader by expanding into the aerospace field. This report assembles crucial information about the internal factors of Tesla and the actual external market environment specific to Europe, including, consumer target, marketing tactics, short- and medium-term developing plans, opportunity and risk factors and marketing collateral examples. The visual language and layout were inspired by Tesla's visual identity, from fonts to colour palette to amplify the C-suite projection into the project. The visual elements follow simple designs which help readers to emerge easier into the data and to maintain an overview of the study's major information points. This is a marketing/research project from my time at Glasglow Caledonian University London and is not associated with Tesla in any way. Disclaimer This project was an assignment task made within an academic environment. No copyright infringement intended all images featuring Tesla's vehicles and products belong all and alone to Tesla Inc. Image Source: https://www.tesla.com/en_gb