Membership Pack Construction & Design

I (Dave) was asked to develop a cost effective but stylish, modern and sleek membership pack so that they could upgrade the offering that members receive when they first join the club. I did the packaging construction and developement. We went through various concepts with the team and ended up using the very elegant GF Smith Ebony stock at 350gsm with a black foil stamped “h” on the front. As well as the membership card carrier and a welcome letter I designed the new rule book which outlines all the rules to members with a simple, elegant layout with iconography. The front is laminated with a biodegradable laminate with a spot gloss “h” to mirror the front of the pack. Finished on the back with a black magnet for a very satisfying open and close mechanism of the pack.