Menopause Support Rebranding
Roles: Creative Direction, Graphic Design, Ilustration Client: Menopause Suppport Agency: Mere Mortals Animation: Philippa Brawn As a passion project at Mere Mortals during Menopause Awareness Month, I led the rebranding of the Menopause Support charity, reimagining their style and tone of voice. From concept to execution, I designed the brand’s new identity and created all the illustrations, ensuring consistency across every touchpoint. The goal was to raise awareness, advocate for better education for GPs, workplace support, and early education in schools. This project aimed at giving the charity a bold new voice to help break the stigma and support women going through menopause.
For this rebranding I’ve decided to explore the angle looking at menopause as a signature of empowerment, of growing into a new era of strength and influence, and reclaiming this time as beautiful, fruitful and powerful. In some cultures when a woman reaches menopause - she can join the elders who rule the tribe, to share her knowledge and wisdom with others. I researched Jungian ‘wise woman archetype’ explored by Clarissa Pinkola Estés and Jean Shinoda Bolen, along with great reads about menopause by Diane Danzebrink and Maisie Hill. I incorporated ancestral and folk motifs in the visual identity to reflect the tradition of passing the knowledge from woman to woman - which is still the case, given the shocking lack of support from healthcare. To highlight the beauty and fruitfulness of this phase I used symbols like seeds, fruits, and flowers to represent growth and the sharing of knowledge.
