Menu designing

Designing a menu for a small food business. The food sold is very culturally diverse, so I tried to emulate this diversity using various different colours, which I like to call visual diversity. The name of the business is quite long, so I decided to use the initials instead, with the log inside the O, as you can see. This provides consumers with two ways to create an association between the brand and the service, the logo itself and the initials. This helps in remembering the brand itself, and betters chances of people using the service.